Visibility into what is coming next helps the entire organization prioritize and plan for the new experience you will deliver. You can visually communicate the direction of your product to internal teams and external partners.

Connecting your product strategy to implementation drives alignment and keeps everyone focused on the work that matters most to achieving the vision. The exercise can be a forcing factor for conversations about where you will invest and why. Roadmapping is an essential part of your strategic planning process. If you are not already an Aha! user, you can sign up for a free 30-day trial. This video shows how to get started using Aha! to build your product roadmap. Today, many product teams use purpose-built roadmapping software to visualize their plans.

Forward-thinking product managers see a roadmap as more of a dynamic compass than a rigid guide. Roadmaps evolve. You should continuously adjust yours throughout the lifecycle of the product, based on shifting customer needs, and market demand. Those materials inform what goes on your roadmap, after careful review and consideration from you - the product manager. It should be separate from other planning materials, such as lists of ideas and feature requests, a backlog of work, or bug reports.

What is a product roadmap?Ī product roadmap is a tool that lays out the big efforts required to meet your overall business objectives and the timeline for implementing features and requirements that align with your strategy. This might be the launch of a new product to customers, enhancements to an existing one, or even an internal product used by your organization. The high-level strategic planning is done - now you need a roadmap for what you will deliver and when.

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